Make summer the time to try new social media strategies

07/2/2013 | Entrepreneur online

The slow summer season is a good time for small businesses to experiment with social media marketing by trying out a new social network such as Pinterest, this infographic from Constant Contact says. Vary your post frequency on Facebook or Twitter to see what generates more engagement, and take the time to reply personally to followers. It also can be a good time to offer promotions or contests.

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