Why viral creativity beats top-down innovation

07/2/2013 | InnovationManagement.se (Sweden)

Too much corporate change happens through "cascades," in which directives and initiatives spread downward from the top, writes Bengt Jarrehult. It's much more effective to seek out "viral" change, in which good ideas are allowed to spread through an organization in both directions.

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InnovationManagement.se (Sweden)

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