Microsoft preps marketing packages for fourth-quarter CRM update

07/3/2013 | PCWorld

Microsoft will position its customer relationship management platform, Dynamics CRM, as a single-source management suite by bundling it with software such as its new MarketingPilot campaign-management software. The bundles will launch with a scheduled fourth-quarter Dynamics update, and will also have options for Yammer, Skype and Office 365. The new MarketingPilot allows CRM customers to manage multichannel ad campaigns and track related spending.

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