Subway's marketing chief on health and the brand

07/4/2011 | QSRMagazine.com

Health is a key part of Subway's brand message and marketing strategy, which includes partnerships with groups such as the American Heart Association to promote healthier eating, says Chief Marketing Officer Tony Pace. Pace shares some of the chain's strategies for feeding demand for healthier food without scaring off patrons -- strategies that often employ the element of surprise.

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