Subway's marketing chief on health and the brand:

07/4/2011 | QSRMagazine.com

Health is a key part of Subway's brand message and marketing strategy, including partnerships with groups such as the American Heart Association to promote healthier eating, says CMO Tony Pace. Pace shares some of the chain's strategies for feeding demand for healthier food without scaring off patrons, a strategy that often employs the element of surprise.

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