Aesthetic medicine sees new focus on prevention, experts say

07/4/2013 | Modern Medicine

Aesthetic medicine physicians and industry experts say there is more emphasis being put on preventive care and global treatment and less on one-off treatments. Speakers at the annual Vegas Cosmetic Surgery and Aesthetic Dermatology meeting said patients want safe, minimally invasive treatments that provide a natural look, are cost-effective and require less recovery time. Plastic surgeon Grant Stevens said he got good results with a multimedia campaign built around the phrase "Freeze the Fat."

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