Web-based video gives advertisers new formats

07/5/2007 | Los Angeles Times (tiered subscription model)

Viewers who watch their favorite network shows online are finding more interactive advertising like quizzes and games. Experts speculate that because distractions from online commercials are just a click away, marketers will have to offer more compelling content to hold the attention of Web video viewers during commercial breaks.

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Los Angeles Times (tiered subscription model)

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