Web-based video gives advertisers new formats

07/5/2007 | Los Angeles Times (tiered subscription model)

Viewers who watch their favorite network shows online are finding more interactive advertising like quizzes and games. Experts speculate that because distractions from online commercials are just a click away, marketers will have to offer more compelling content to hold the attention of Web video viewers during commercial breaks.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR