Hot dog eating contest pays off big for Nathan's

07/5/2011 | CNBC

Nathan's might operate eateries in only 27 states, but the chain's highly publicized annual hot dog eating contest has brought global brand recognition that gives it a leg up as it pursues an expansion strategy. The chain, which sold 453 million hot dogs and added 40 new restaurants last year, plans to open the same number in 2011.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations