Hot dog eating contest pays off big for Nathan's

07/5/2011 | CNBC

Nathan's might operate eateries in only 27 states, but the chain's highly publicized annual hot dog eating contest has brought global brand recognition that gives it a leg up as it pursues an expansion strategy. The chain, which sold 453 million hot dogs and added 40 new restaurants last year, plans to open the same number in 2011.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY