ICSC predicts 3% growth in back-to-school sales

07/5/2011 | ApparelNews.net

The back-to-school shopping season is projected to show modest growth of 3%, compared with the same season last year, according to a forecast from the International Council of Shopping Centers. The season is expected to begin in mid-July. Back-to-school is the second-biggest sales driver of the year, according to Michael Niemira, chief economist for the ICSC, topped only by December holiday sales.

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