"Elysium" launches buzz campaign with mysterious billboards

07/5/2013 | FirstShowing.net

Promoters for the film "Elysium" are looking to generate buzz for the action flick ahead of its August release with a series of viral billboards with text touting better living in the world of Elysium. The cryptic messages, including, "No one ever gets stuck in traffic on Elysium," ask curious viewers to "see if you qualify to live there" by going to ItsBetterUpThere.com.

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