Commercials getting shorter to grab customers' attention

07/6/2006 | USA Today

Companies are using shorter ads to battle the ad-skipping feature of the DVR. Honda's commercial for its new hatchback model, Fit, is a mere five seconds.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX