Companies are using shorter ads to battle the ad-skipping feature of the DVR. For example, Honda's commercial for its new hatchback model, Fit, is a mere five seconds.
Published in Brief:
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
|Online Advertising Specialist||