Unilever puts global media account in review

07/6/2009 | Brandweek

Consumer-packaged goods giant Unilever reportedly is putting all its media accounts up for review. The marketer spent $640 million on U.S. advertising in 2008 and its global advertising budget reportedly tops $1 billion. Accounts will be awarded to media buyers by country or region, according to this article, with media buying in the U.S., Europe, Russia, India and China up for review.

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