How Turbo Tax got its social strategy off the ground

07/7/2010 | SmartBrief/SmartBlog on Social Media

Companies looking to launch social strategies should first look within themselves and figure out what their strengths are, says TurboTax social-media chief Chelsea Marti. Identifying teams that have worked with social tools and getting departments involved in strategic planning early on are essential to avoid turbulence further down the line, Marti says.

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