Delta CEO highlights importance of branding

07/7/2011 | BusinessTravelNews.com

Delta Air Lines CEO Richard Anderson sat down with Business Travel News to talk about branding, corporate demand and a proposed slot swap with US Airways. "We want to control the packaging of our brand and the distribution of our brand," Anderson said. Delta uses information from its frequent fliers to create tailored products for every customer, and the carrier is investing $100 million in its Web platform to make choosing Delta products easier, Anderson said.

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