Best Buy finds consultants in its online suggestion box

07/9/2009 | Fast Company online

Even giant companies can get entrepreneurial, as Best Buy proves with its new online suggestion box. Consumers can submit likes, gripes and ideas, which are immediately posted in a blog/forum where other users can add their thoughts. In addition to publicly airing its dirty laundry, Best Buy is essentially "crowdsourcing" innovation, since every idea submitted becomes property of the company.

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