Early adopters don't know where the market is heading

07/9/2009 | Viral Garden, The

When trying to decide how to direct your social-marketing efforts, do you hang on every word of plugged-in social-media gurus? Stop it, writes Mack Collier. The trends being predicted by social-media elites are often wrong, he notes, because the experts use technology differently from the rest of the market. If you want to create a strategy that speaks to your customers, then pay attention to how they use the Web and what trends they're talking about, he suggests.

View Full Article in:

Viral Garden, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA