Hyundai goes unscripted for new multiplatform effort

07/9/2010 | MediaPost Communications

Hyundai Motor America, for the debut effort from new marketing chief Chris Perry, is launching a multiplatform campaign built around comments on its new vehicles from real people working without scripts. The "Uncensored" initiative encompasses traditional TV and radio spots, as well as social media, experiential, customer-relationship marketing and point-of-sale elements.

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