Big Data company Factual is introducing two services, Geopulse Audience and Geopulse Proximity, aimed at helping marketers provide more targeted advertisements through location-based data. Geopulse Audience creates a historical map of user location to determine demographic associations such as whether a user is a college student or business traveler based on where they go. Geopulse Proximity is an on-premise geofencing solution that allows businesses to alert nearby customers to deals.
Factual debuts new geotargeting services for marketers
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