Samsung drops Razorfish for RGA on digital account

07/10/2013 | Advertising Age (tiered subscription model)

Interpublic's RGA is the new digital agency of record for Samsung Telecommunications America, which makes the Galaxy line of tablets and smartphones, as the company ends its work with Publicis Groupe's Razorfish. The move comes 18 months after hiring Razorfish and shortly after a low sales report for Samsung's Galaxy S4 smartphone.

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