IAB releases rules for counting mobile ad impressions

07/11/2013 | MediaPost Communications · BtoB Magazine

The Interactive Advertising Bureau released finalized guidelines for measuring mobile application ad impressions, including a requirement for only client-side counting of ad impressions and additional guidance on how often apps can auto-refresh the ads they display. "Now that there is clear and specific industry measurement guidance in place, both buyers and sellers of mobile advertising will have enhanced confidence that the performance and effectiveness of campaigns can be consistently and accurately measured," said George W. Ivie, CEO of the Media Rating Council, which collaborated in the effort.

View Full Article in:

MediaPost Communications · BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO