P&G repackages Pods to discourage accidental eating

Procter & Gamble has taken a further step to prevent children from eating its Tide Pods laundry detergent, making its packaging opaque to avoid a "candy bowl" look. The move comes as part of the company's "Safe Home" campaign that promotes keeping all detergent out of sight and reach of children. Last year, the company added stronger lids to its packaging after reports that children ate the detergent packs because they were mistaken for candy.

View Full Article in:

Wall Street Journal (tiered subscription model), The · American City Business Journals

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY