P&G shifts ad dollars toward household products, away from beauty

07/11/2013 | Advertising Age (tiered subscription model)

Procter & Gamble increased spending on ads for household products by more than 13% last year, this article says. The company gained share in laundry detergent for the first time in three years, boosted by Tide Pods. Meanwhile, it cut back on ad spending for beauty and personal-care products.

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