For seniors and boomers, mobile search often leads to purchase

07/11/2013 | eMarketer

Baby boomers spend more time online than watching television, and total weekly Internet use by seniors trails TV by only 30 minutes, according to a recent poll from Ipsos and Google. Almost six in 10 of those polled in the two age groups said they go online to find shopping-related information. Half senior and boomer tablet users made a purchase after conducting a search, while the same was true of 40% of smartphone users in the two age groups, the survey found.

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