Wendy's turns to social media fans for lyrics to "pretzel love songs"

07/11/2013 | MediaPost Communications

Wendy's is looking to build on the social buzz for its Pretzel Bacon Cheeseburger with a campaign that uses fans' social comments about the burger to create lyrics to "pretzel love songs." The songs are being featured in a video starring Nick Lachey, as well as additional videos of other performers crooning about the burger using fan-generated lyrics.

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