Wendy's turns to social media fans for lyrics to "pretzel love songs"

07/11/2013 | MediaPost Communications

Wendy's is looking to build on the social buzz for its Pretzel Bacon Cheeseburger with a campaign that uses fans' social comments about the burger to create lyrics to "pretzel love songs." The songs are being featured in a video starring Nick Lachey, as well as additional videos of other performers crooning about the burger using fan-generated lyrics.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY