What a Latin Twitter account can teach you about marketing

07/11/2013 | PRDaily.com

Latin, a language centuries past its expiration date, has proved to be a hit for the Vatican on Twitter, where an account featuring Latin tweets has quickly picked up nearly 118,000 followers. The success of the account demonstrates the importance of connecting with your audience and showing off your company's culture instead of simply marketing your product or service, Tom Wood writes.

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