How to avoid becoming a social media outlaw

07/12/2011

Social media campaigns can bring legal headaches, writes Gonzalo E. Mon. To avoid trouble with the law, make sure that you're transparent about endorsements and promotions, that you provide clear guidelines for your users and followers, and that you call for help when things begin to go badly. "When something goes wrong, assemble all of the relevant stakeholders (including the legal team) and carefully think through your options before you act," Mon advises.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY