How to avoid becoming a social media outlaw

07/12/2011

Social media campaigns can bring legal headaches, writes Gonzalo E. Mon. To avoid trouble with the law, make sure that you're transparent about endorsements and promotions, that you provide clear guidelines for your users and followers, and that you call for help when things begin to go badly. "When something goes wrong, assemble all of the relevant stakeholders (including the legal team) and carefully think through your options before you act," Mon advises.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY