The art of online B2B selling

07/12/2013 | Industrial Distribution online

Business-to-business companies have much to learn from business-to-consumer brands as they attempt to reach their customers through online channels, writes Bob Egner of EPiServer. In particular, it's important for B2B companies to offer a top-notch customer experience, gather critical information and understand the value of convenience. "Whether you're in manufacturing or in the retail business, your customers expect the online experience to be great," he writes.

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