Univision exec: Mobile is a "tremendous opportunity" to reach Hispanics

07/12/2013 | eMarketer

Hispanics often adopt mobile technology early and "they are more likely to engage with mobile ads than non-Hispanics," Keith Turner, ad sales and marketing chief at Univision, says in this interview. That makes mobile campaigns a top way to reach young Hispanic viewers, but advertisers must approach the Hispanic community as a unique market and provide culturally relevant creative, Turner says.

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