Univision exec: Mobile is a "tremendous opportunity" to reach Hispanics

07/12/2013 | eMarketer

Hispanics often adopt mobile technology early and "they are more likely to engage with mobile ads than non-Hispanics," Keith Turner, ad sales and marketing chief at Univision, says in this interview. That makes mobile campaigns a top way to reach young Hispanic viewers, but advertisers must approach the Hispanic community as a unique market and provide culturally relevant creative, Turner says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY