Univision exec: Mobile is a "tremendous opportunity" to reach Hispanics

07/12/2013 | eMarketer

Hispanics often adopt mobile technology early and "they are more likely to engage with mobile ads than non-Hispanics," Keith Turner, ad sales and marketing chief at Univision, says in this interview. That makes mobile campaigns a top way to reach young Hispanic viewers, but advertisers must approach the Hispanic community as a unique market and provide culturally relevant creative, Turner says.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA