Univision exec: Mobile is a "tremendous opportunity" to reach Hispanics

07/12/2013 | eMarketer

Hispanics often adopt mobile technology early and "they are more likely to engage with mobile ads than non-Hispanics," Keith Turner, ad sales and marketing chief at Univision, says in this interview. That makes mobile campaigns a top way to reach young Hispanic viewers, but advertisers must approach the Hispanic community as a unique market and provide culturally relevant creative, Turner says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO