Want more Twitter followers? Put your ego in check

07/12/2013 | Strategy+Business online (free registration)

The average Twitter user posts content about themselves in more than 40% of their tweets, say researchers at the Georgia Institute of Technology and the University of Michigan. That's understandable but ineffective: Outward-facing, informational tweets were about 30 times more effective at building a following, the researchers found. "So go forth and tweet, but remember: Be positive, and avoid the navel-gazing," Matt Palmquist writes.

View Full Article in:

Strategy+Business online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA