Humor drives NASCAR stars' ads

07/13/2006 | USA Today

More and more familiar brands are getting involved in NASCAR sponsorship, making the top drivers naturals to star in their commercials. However, when the product in question has little or no organic connection to auto racing, agencies lately have been shifting gears to inject a little humor into TV spots.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY