Humor drives NASCAR stars' ads

07/13/2006 | USA Today

More and more familiar brands are getting involved in NASCAR sponsorship, making the top drivers naturals to star in their commercials. However, when the product in question has little or no organic connection to auto racing, agencies lately have been shifting gears to inject a little humor into TV spots.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA