Humor drives NASCAR stars' ads

07/13/2006 | USA Today

More and more familiar brands are getting involved in NASCAR sponsorship, making the top drivers naturals to star in their commercials. However, when the product in question has little or no organic connection to auto racing, agencies lately have been shifting gears to inject a little humor into TV spots.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY