How social media can humanize your brand

07/13/2010 | SmartBrief/SmartBlog on Social Media

Social media can help huge companies put a more human face on their brand, says Boeing communications chief Todd Blecher. Boeing uses its blogs and Twitter account to shift customers' focus from the planes themselves to the people who design and build them, and social media is helping the company to find more channels through which to share its culture, Blecher says.

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