How social media can humanize your brand

07/13/2010 | SmartBrief/SmartBlog on Social Media

Social media can help huge companies put a more human face on their brand, says Boeing communications chief Todd Blecher. Boeing uses its blogs and Twitter account to shift customers' focus from the planes themselves to the people who design and build them, and social media is helping the company to find more channels through which to share its culture, Blecher says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY