TV wants to be where the boys are

07/13/2011 | Wall Street Journal, The

Children's TV programmers are competing to win over boys aged 6 to 11, a key demographic in that boys tend to favor animated shows that present lucrative opportunities to sell tie-in products such as toys and video games. Disney is aggressively courting that demographic, embarking on a new campaign beginning Sept. 1, in which the quirky animated-boy character Perry the Platypus will be the centerpiece.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO