1-800Flowers expands business with personalized marketing

07/14/2010 | Shop.org Blog

Getting customers involved in creating ad campaigns, finding ways to be relevant to all customer segments and making good when you make mistakes are all lessons that 1-800Flowers.com President Chris McCann learned from his early days working in a flower shop. This week at Shop.org's Online Merchandising Workshop, McCann detailed the ways those lessons carried over as he built his online floral delivery business.

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