Wendy's marketing chief shares fresh take on salads

07/14/2010 | Adweek

Wendy's is serious about raising the bar with its new handmade salad offerings, going so far as to invest in salad spinners for each of its 5,600 U.S. restaurants, CMO Ken Calwell says in this Adweek interview. The new line will be featured in an upcoming ad campaign tying the fresh offerings to the chain's "You know when it's real" tagline.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA