Wendy's marketing chief shares fresh take on salads

07/14/2010 | Adweek

Wendy's is serious about raising the bar with its new handmade salad offerings, going so far as to invest in salad spinners for each of its 5,600 U.S. restaurants, CMO Ken Calwell says in this Adweek interview. The new line will be featured in an upcoming ad campaign tying the fresh offerings to the chain's "You know when it's real" tagline.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX