Ad industry groups advocate for looser "do not track" standard

07/14/2013 | Advertising Age (tiered subscription model)

The Interactive Advertising Bureau, the 4A's and other ad-industry groups have submitted a proposal to the Worldwide Web Consortium for a "do not track" standard that would still allow marketers to collect behavioral data but with less identifying information. The proposal comes as data show as many as 20% of consumers using "do not track," although IAB's Mike Zaneis says DNT "is flawed as a tool for reflecting consumer choice because it is an open tool that anyone can manipulate."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY