Nike launches Hong Kong campaign with mobile chat app

07/14/2013 | Marketing-Interactive.com (Singapore)

Nike is using the popular WeChat VoIP mobile application for its latest "We Own the Night" campaign in Hong Kong. Fans can use the app to not only get details about an event related to the campaign, but also upload photos that can be printed at some of the brand's retail locations. A number of major brands are tapping WeChat to gather like-minded consumers, this article notes.

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