Chevy goes long for its Home Run Derby spot

07/15/2013 | Advertising Age (tiered subscription model)

Chevy, the new sponsor of Major League Baseball's "Chevrolet Home Derby," ran a 3.5-minute-long Silverado truck ad from Commonwealth during Monday's contest on ESPN. The auto brand was expected to debut two commercials during Tuesday's All-Star Game, one of which will focus on the journey people take with their Silverados.

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