New obesity label unlikely to prompt marketing overhaul

07/15/2013 | Medical Marketing & Media

The American Medical Association's designation of obesity as a disease will raise awareness, but it will not result in significant marketing changes, executives at drugmakers Vivus and Arena say. Vivus, which makes anti-obesity drug Qsymia, will incorporate the AMA's stance into promotional material but plan no immediate changes to direct-to-consumer advertising. Nonetheless, the designation will be a conversation starter for doctors and patients, and the sector is likely to follow the same path as antidepressants, Orexigen Chief Commercial Officer Mark Booth says.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
MGR POST MARKET STUDIES - 14000001LK
Abbott
Santa Ana, CA
Regulatory Analyst
Delta Dental
Alpharetta, GA
Program Coordinator/Lecturer for the Regulatory Science program
Johns Hopkins University
Washington, DC
Eastern Zone Sales Director
Regenesis Biomedical
Multiple Locations, SL_Multiple Locations
Senior Financial Analyst - Growing Manager Care Health Org
Fallon Community Health Plan
Worcester, MA