Trust is key in gaining influence

07/15/2013 | USA Today

Gain influence by being a careful listener who understands what others want, says Kurt Mortensen, author of "Maximum Influence." "The most influential people are those who have people do things for them because they want to, not because they have to," Mortensen says. "People are more skeptical these days, so you have to be willing to work harder to gain their trust."

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