Why marketers need to get serious about Google+

07/15/2013 | Advertising Age (tiered subscription model)

The Google+ network is 2 years old, and it's time that marketers started to take it seriously, writes B.L. Ochman. With tools such as Hangouts and Circles, Google+ adds something genuinely new and important to brands' social media mix, while Google search integration makes the network a must-have for marketers, Ochman writes. "If you're not using it, you're making a big mistake and missing incredible tools," she writes.

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