Pepsi-Cola's packaging changes grab attention

07/16/2008 | Beverage World Publications Group

Pepsi-Cola packaging changed gears last year, rolling out several innovations, including the Green Label Art series for Mountain Dew. The series includes graphic designs on aluminum bottles, and more are expected to come this year to cater to a young market that demands fresh ideas. Pepsi officials say technological advances have made it much easier to design and produce such projects in recent years.

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