ACA opponents outspend supporters on ads

07/16/2013 | USA Today · Bloomberg

Opponents of the Affordable Care Act have spent about five times as much as supporters on television advertisements, a Kantar Media analysis found. Political advocacy group Crossroads GPS has spent at least $40 million on anti-ACA advertising, and Americans for Prosperity initiated a $700,000 TV campaign opposing the law. Meanwhile, Blue Cross Blue Shield Association and Walgreen launched a campaign aimed at getting people enrolled in insurance plans via online marketplaces.

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USA Today · Bloomberg

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