"Do not track" proposal is rejected by W3C tracking-protection group

07/16/2013 | Adweek

A Digital Advertising Alliance draft proposal on a universal "do not track" standard has been rejected by the Tracking Protection Working Group of the World Wide Web Consortium, raising anxiety about meeting an upcoming deadline for adopting a policy. The W3C group rejected the idea of excluding generic search categorization -- such as "looking for a new car" -- from "do not track" privacy prohibition and argued that the DAA's favored draft does little to address data-collection issues. "The DNT flag has been hijacked by self-serving intermediaries and no longer reflects actual user choice," said DAA member Mike Zaneis, senior vice president and general counsel of the IAB.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO