A Digital Advertising Alliance draft proposal on a universal "do not track" standard has been rejected by the Tracking Protection Working Group of the World Wide Web Consortium, raising anxiety about meeting an upcoming deadline for adopting a policy. The W3C group rejected the idea of excluding generic search categorization -- such as "looking for a new car" -- from "do not track" privacy prohibition and argued that the DAA's favored draft does little to address data-collection issues. [T]he DNT flag has been hijacked by self-serving intermediaries and no longer reflects actual user choice," said DAA member Mike Zaneis, senior vice president and general counsel of the IAB.
"Do not track" proposal is rejected by W3C tracking-protection group
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