Can Dr. Z ads drive Chrysler sales?

07/18/2006 |

A new U.S. ad campaign starring mustachioed DaimlerChrysler CEO Dieter Zetsche recalls past campaigns featuring plain-spoken Chrysler chairman Lee Iacocca. The ads, by BBDO Detroit, convey the message that the international auto manufacturer's U.S. nameplates benefit from cross-ownership with prestige brand Mercedes.

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