Backroads tour company tries less strenuous adventures

07/18/2007 | Wall Street Journal, The

Backroads, an adventure tour company, is striving to attract new clients as well as keep its aging customer base by offering 22 new, less strenuous itineraries. While the company will continue to offer its hiking, biking, rafting and other adventure tours, the new adventures will include more vineyards, museums, temples and markets.

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Wall Street Journal, The

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