Nike: Just Doing It after 20 years

07/18/2008 | Advertising Age (tiered subscription model)

For the 20th anniversary of its "Just Do It" slogan, Nike is planning a global TV campaign and microsite that will spotlight 31 athletes, including some Olympians, at peak moments of competition, including LeBron James, John McEnroe and Lance Armstrong. "Clearly we're going to inspire the consumer with this campaign, which is really about celebrating probably one of the most inspirational brand statements of all time," said Joaquin Hidalgo, Nike's VP-global brand marketing.

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