Mobile speeds up e-commerce capabilities

07/18/2010 | Knowledge@Wharton

Mobile capacity, social networks and real-time analytics -- which can help retailers deliver the exact items customers want right now rather than the products they pined for three weeks ago -- will become sought-after tools for fueling the growth of e-commerce, according to experts at a recent Wharton Retail Conference. This piece takes an in-depth look at the factors shaping the future of online retail.

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