Health care providers market with a travel-based flair

07/18/2011 | Sarasota Herald-Tribune (Fla.)

Some U.S. health providers are marketing to affluent but aging patients who need restorative surgeries, urging them to check out travel medical packages that include vacationlike options. The prospect of going under the knife for a facelift or knee replacement can be lightened by the availability of warm beaches in Florida or theater tickets afterward. The outreach is aimed at patients worldwide who shop for such care and are more likely to pay for top-flight treatment and amenities.

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Sarasota Herald-Tribune (Fla.)

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